What are missed calls costing you?

It adds up fast. A contractor who misses 10 calls a week, books 40% of them, and runs a $400 average job loses about $83,000 a year. The exact figure depends on your call volume, average job value, and how many missed callers would have booked — this calculator works it out from your own numbers.

Multiply your missed calls per week by 52 weeks, by the share of those callers who would have booked, by your average job value. For example, 10 missed calls/week × 52 × 40% booking × $400 = about $83,200 in lost revenue per year.

Most callers who don’t reach you don’t leave a voicemail — they call the next contractor on the list. A missed call is usually a lost job, not a delayed one, which is why after-hours and on-the-job calls are so expensive.

The most reliable fix is an AI receptionist that answers every call 24/7, books the job, and texts you the details — so calls that come in after hours or while you’re on a job still turn into work. Hero365 includes a 24/7 AI voice agent for exactly this.